What do late replies to night enquiries cost you?

Type six figures from your PMS and your inbox. Every result shows the formula that produced it, and nothing you type leaves this page.

These figures are an example until you change them. Replace them with last month’s.

From your PMS and your inbox

Messages, calls and form requests sent to the hotel itself — not bookings that arrive through an OTA.

Written or called in while nobody is at the desk to answer.

Usually the time between the message and the desk opening. 0.5 is half an hour.

From your PMS, for rooms booked direct.

From your PMS.

The rate in your OTA contract. 15 is only a starting value.

Two assumptions

The dashboard measures both, enquiry by enquiry. Here you set them.

An assumption — use your own: last month’s direct bookings divided by last month’s direct enquiries. 20 is a starting value we chose, not an industry figure.

An assumption. 15 minutes is the dashboard’s starting value; each hotel sets its own in Goals & response times.

The calculator treats a night enquiry answered after the limit as lost. Some of those guests still book, and the dashboard counts which ones did.

€8,160 at risk a month — see how it is calculated

The arithmetic runs in your browser. Nothing you type is sent or stored.

Your estimate, a month

Direct revenue at risk

€8,160 a month

Bookings at risk × average booking value

12 × €680 = €8,160

If the same stays were booked through an OTA

€1,224 in commission a month

Direct revenue at risk × OTA commission

€8,160 × 15% = €1,224

The two figures are alternatives, not a sum: the first if those guests book elsewhere, the second if they book you through an OTA instead.

How it is calculated

  1. After-hours enquiries60
    Direct enquiries × share after hours200 × 30% = 60
  2. Answered after the limit60
    After-hours enquiries, counted only when your night reply is later than the late-reply limit7.5 h > 15 min → 60
  3. Average booking value€680
    Average daily rate × average stay€340 × 2 = €680
  4. Late enquiries, valued€40,800
    Late enquiries × average booking value — the dashboard’s method, applied to your figures, before any booking rate60 × €680 = €40,800
  5. Bookings at risk12
    Late enquiries × enquiries that become a booking60 × 20% = 12

An estimate from the figures you typed, not a forecast.

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What does the dashboard know that this page does not?

Here you type six figures and assume two. Inside the product each one is measured, enquiry by enquiry.

Each reply, timed

Not one reply time for the month: every conversation’s first reply, in elapsed time, nights and weekends included.

Each enquiry, classed or counted apart

Not a booking rate you estimate: each request carries its class — no reply, reply too late, follow-up missing, lost after an offer, or healthy flow — or waits, counted apart, until it is classified.

Your own booking value

Not your rate times your stay: each property’s average confirmed booking value for the period, in its own currency.

Your own limits

Not one 15-minute limit: a reply target and a late-reply limit for the hotel, and a different pair for any channel that needs one.

Hotels ask where their figures go, and where ours come from.

Is anything I type sent to Wizorks?

No. The page does the arithmetic in your browser and sends nothing you type anywhere, and the site runs no analytics. The figures leave the page only if you copy them.

Where do the starting figures come from?

They describe one invented hotel and are chosen to be easy to check. Two are assumptions — the booking rate and the late-reply limit — and none of them is an industry average.

Why does the reply time change nothing until it passes the limit?

Because that is how the dashboard classes a reply: inside your late-reply limit it is on time. Past it, every night enquiry counts as answered late.

Is this what Wizorks would win back?

No. The calculator sizes what is at risk, not a result. Once a hotel is live, the bookings it takes appear in the dashboard with their evidence.

Watch it answer a real enquiry from your property.

Thirty minutes on a call, with your own channels and rates on the screen, and no contract at the end of it.

PMS live + Mews in certification
2
Live channels
4
Days to go live
2