From Rabat.
For properties that remember.
The communication infrastructure for properties that remember every guest.
Wizorks began with an observation anyone in hospitality already knows: the moments that matter most happen outside business hours. A question sent at 11 PM. A French-speaking traveler who receives a reply in English. A returning guest treated like a stranger.
We founded Wizorks for a specific kind of property — one that treats every guest as a relationship, not a transaction. For riads, boutique hotels, and premier agencies where reputation is built on how well you remember, respond, and respect each person you serve.
Most software treats guest communication as a support problem to be automated. We see it differently. Intelligent infrastructure, done right, disappears. The guest feels cared for. The property stays in control. The conversation simply works.
Four
Convictions.
We build systems that listen.
Not tools that broadcast.
Your guests deserve a concierge.
Not an assistant.
A concierge who remembers.
Not a script that forgets.
Privacy is the foundation.
Not a feature.
Built on
What Matters.
Every Guest, Answered.
24/7 · No exceptionsNo shifts. No holidays. No missed inquiries. Every guest receives a response in seconds, at any hour.
Every Language, Every Dialect.
30+ languages · 50+ dialectsArabic, French, English, Spanish, Turkish — culturally calibrated across every regional variant your guests speak.
Your Data Stays Yours.
Privacy by architectureComplete isolation between every property. Your guests' conversations never touch another property's infrastructure. Privacy is not a feature — it is the foundation.
Every Guest, Remembered.
Memory that mattersPreferences, language, past stays — recalled across every conversation. A true concierge remembers. Wizorks makes that possible.
From Foundation
to Acceleration.
Foundation
Founded in Rabat. Core platform, multi-tenant architecture, first WhatsApp integration.
Expansion
Real estate vertical. Telegram. Voice transcription. Operational dashboard.
Intelligence
Lead scoring. Sentiment detection. Revenue leakage recovery. A concierge that understands, not just responds.
Acceleration
PMS integrations. Voice calls. Guest portal. Pilot deployments with premier properties begin.
Beyond
More verticals. More channels. One philosophy: infrastructure that disappears.
The People Behind
Wizorks.
Mohamed Farfari
Co-Founder & CEOMohamed leads engineering and product at Wizorks. Based in Rabat, he directs the development of the platform, systems, and concierge intelligence behind every property deployment. His roots in Morocco's hospitality and real estate markets shape product strategy at every level.
Ayoub Elatmani
Co-Founder & Head of PartnershipsAyoub leads commercial strategy and partnerships at Wizorks. He works directly with hospitality groups and real estate agencies to align the platform with their operational realities — from first conversation through deployment and long-term service. He is the first point of contact for any property exploring Wizorks.
The next chapter of your guest experience starts here.
Your guests are waiting.